Facebook started monetizing their service once they reached a couple of million users. They launched a service called Social Ads that lets you display targeted ads on Facebook. It isn’t complicated at all; what’s more, this is easier than most popular PPC services out there like Google’s Adwords. These ads can get a good response because you have an option to target them to users according to their age group, interest, gender, etc. People randomly clicking on your ads, when they are not really interested in your products, can be a problem with these type of ads. By choosing which group of people your ads are shown to you can help avoid this problem. This will increase your click-through-rate, thus increasing your traffic. An attention-getting, associated picture attached to your ad will also be helpful. Your ad will seem more forthcoming, reliable, and authentic, and will cause the eye to gravitate toward it.
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There’s another way to advertise on Facebook besides the paid advertising option, and that’s by creating groups and pages. You can market your product to tons of people this way, and these people will talk about your product, bringing in more people. What you basically do is, create a group/page on Facebook that is focused on your business. Then you need to get as many people as you can to fan your page or to join your group. It’s always possible to add members to a group, but a page can only attract fans, so keep this in mind. If you have decided to target an audience through your page, you’ll need to find another way to generate traffic to it. No matter what you do, whether you get a page or a group, you can easily get your brand needed recognition and followers.
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What’s more, you can use Facebook to dramatically increase the number of people who visit your website in a short period of time. Regardless of the outcome for your business, you’ll have a strong outlet for marketing, due to the fact that your visitors will have already expressed their interest. Try to be active on Facebook, add new friends who you feel can be potential customers or referrers in the future. Find some groups that have something in common with your business and you have found a group of people that could be interested.